Inside Info: The travel pattern you must avoid !

Sandy Colombo • May 18, 2026

This always happen's and people don't understand how this effects travel greatly  

After many years working in travel, one pattern appears again and again. Whenever the world feels uncertain whether it’s political tension, economic worries, or conflict somewhere in the world people instinctively pause. 

They stop planning, stop booking, and wait to see what happens next. It’s a very human reaction. No one wants to commit to something when the news feels unpredictable.

But the pause rarely lasts long.

What happens next is what those of us in the travel industry know very well. Once people adjust to the situation and realise their plans are still possible, the desire to travel comes rushing back. Life continues, holidays are still needed, and those long-awaited trips suddenly feel even more important.

And when travellers start planning again, they don’t trickle back slowly - they return all at once.

That’s when demand spikes. 

Hotels fill quickly, the best villas disappear, and sought-after experiences like private guides, cooking classes and boutique accommodations get booked out far earlier than people expect. It’s not because there are suddenly more travellers than usual, but because everyone who paused starts booking at the same time.

It’s a cycle the travel industry has seen repeatedly: pause, adjust, then surge. And the travellers who planned ahead during the quiet period are the ones who end up with the best options when the surge arrives.

Three Things Travellers Can Do Right Now to Avoid the Surge

1. Lock in your key destinations early
You don’t need every detail planned, but securing the main places you want to stay- like a boutique hotel on Lake Como, a villa in Tuscany, or a special spot on the Coast means you won’t be scrambling for availability later. The best properties are small and book out first.

2. Secure your dates and framework
Start with the structure of the trip: when you’re travelling and roughly where you’ll go. Once the bones of the itinerary are in place, everything else becomes much easier to build around it.

3. Book the experiences that make the trip memorable
The things people remember most in Italy are rarely just the hotels it’s the experiences. Private guides, cooking classes, food tours, and special local experiences have limited spots and often book months in advance. Securing these early means your trip won’t feel rushed or pieced together later.
Planning ahead isn’t about rushing decisions. It’s about making sure that when the surge comes - and it always does - you already have the trip you really want.

It is NEVER too early to start planning - so even if you are concerned and do not want to book anything what you can do is start Planning now ....it can take time to get the perfect itinerary. Jump in now and get your plan sorted then when you feel more comfortable to book you are all ready to go ! 

See under "custom itinerary planning" to get started !


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By Sandy Colombo April 27, 2026
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By Sandy Colombo April 27, 2026
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By Sandy Colombo March 31, 2026
There’s something I’ve learnt after years of working in travel and helping Australians plan their trips to Italy… We don’t travel like everyone else. We go further. We stay longer. And we want more than just ticking off the big sights. We want the feeling. The long lunches that roll into the afternoon. The small towns you didn’t know existed. The cooking class in someone’s home that becomes the highlight of your trip. And that’s exactly why planning your Italy trip properly matters. Don’t Just Take My Word For It…... One of the things I’m most proud of at Aussie2Italia is what our clients say after they return. Our Google Reviews are filled with stories like: • “We would never have found these places on our own.” • “Every detail was thought of - it just flowed.” • “It didn’t feel like a typical holiday… it felt like we were living in Italy.” And that’s the difference. It’s not just about where you go - it’s how you experience it. So here are 3 Tips Every Australian Should Know Before Travelling to Italy 1. Slow Down - You Don’t Need to See It All (and you simply can't) Australians often try to fit too much in because “it’s a long way to go.” But Italy isn’t a checklist. Spending 5 nights in one place will give you a far better experience than racing through five destinations in the same time. Choose fewer places, go deeper, and actually enjoy it. 2. Mix the Icons With the Unexpected Yes, you should see Rome, Florence, or Amalfi Coast…(tick those boxes) But the magic often happens in the places you’ve never heard of. Small towns, local wineries, regional food experiences - that’s where Italy really comes alive. So pepper your trips with those places you want to tick off and then go to those places you have never heard about before. 3. Build Experiences, Not Just an Itinerary Anyone can book a hotel and a train. (that can be tricky too so make sure you do not use a third party side where you get no support) But what makes a trip unforgettable? • A private cooking class in the countryside • A local guide who brings history to life while taking you on a food & wine experience through the streets of Florence • A food tour where you meet the people behind it That’s the difference between a holiday… and a true Italian experience. Why Aussie2Italia? Because we get how Australians travel. As an Australian with Italian father I understand...... We know you’ve waited a long time for this trip. We know you want it done properly. And we know it’s not just about getting there - it’s about getting it right. If Italy is on your list (and let’s be honest, it probably is)… now is the time to start planning. Not when it’s too late. Not when everything is booked out. But now - so you can experience Italy the way it’s meant to be.
By Sandy Colombo March 31, 2026
There’s no denying it travel feels a little uncertain right now. The conflict in the Middle East has disrupted flights, created headlines, and made a lot of Australians stop and think twice about heading to Europe this year. And fair enough when you hear about airspace closures, rising fuel prices, and rerouted flights, it’s natural to feel cautious. But here’s what’s interesting… This concern? It’s largely being driven from our side of the world. It’s Not That People Have Stopped Travelling Globally, people are still travelling and in many cases, they’re travelling more. Italy, in particular, is seeing a surge in interest right now. Demand is actually rising, with increased searches and bookings as travellers shift toward destinations they perceive as safe and culturally rich. In fact, Italy is being viewed as a “safe haven” destination in Europe at the moment. So while Australians are hesitating… the rest of the world is still booking. So Is It Just Australians Who Are Concerned? Not entirely but we are definitely feeling it more. Why? Because our traditional flight paths to Europe rely heavily on the Middle East these days - Dubai, Doha, Abu Dhabi. And right now, those hubs are exactly where the disruption is happening. That’s what’s causing the hesitation. But here’s the key point: It’s not Italy that’s the issue - it’s the route. And routes can change. Airlines are already adapting, with more travellers looking at alternative paths through Asia like Singapore, and the journey is no longer journey. A Little Perspective We All Forget..... It’s easy to think this is something new but it is not. There was a time not that long ago when Australians didn’t routinely fly through the Middle East at all. The big Middle Eastern carriers like Emirates (launched 1985), Qatar Airways (1993) and Etihad (2003) only became dominant in the last couple of decades. Before that, Australians travelled to Europe via Asia, with longer flight times and more stopovers. And guess what? We still got there. The Bigger Risk? Waiting Too Long Here’s what’s actually happening behind the scenes: • People are still booking Europe • Demand for Italy is increasing • Availability is tightening So while some travellers pause… others are securing the best options. And that gap? It matters. Because Italy has never been a “last-minute” destination and right now, that’s even more true.
By Sandy Colombo March 16, 2026
Often overlooked by travellers, Ancona, Italy is a hidden gem on the Adriatic coast. Steeped in history, boasting beautiful beaches, and serving as a gateway to Croatia, Ancona is perfect for Australians looking to explore a lesser-known side of Italy. Whether you’re a foodie, a history lover, or a coastal adventurer, Ancona has something unique to offer. A Brief History of Ancona Ancona’s history stretches back over 2,500 years. Founded as a Greek colony around 387 BC, it became an important Roman port due to its strategic position on the Adriatic Sea. Throughout the centuries, it thrived as a trading hub, connecting Italy to the Balkans and Eastern Europe. Today, Ancona’s mix of Roman ruins, medieval architecture, and Renaissance landmarks tells the story of a city shaped by commerce, culture, and the sea. Key historical highlights: • Ancona Cathedral (San Ciriaco) – Built in the 11th century on a hill overlooking the Adriatic, blending Romanesque and Byzantine influences. • Medieval Arco di Traiano (Arch of Trajan) – A Roman triumphal arch built in 115 AD, celebrating Emperor Trajan’s achievements. • Historic Port – Still active today, it has been a vital trade and ferry hub for over 2,000 years. Why Visit Ancona? • Historic Landmarks: From Roman arches to hilltop cathedrals, Ancona offers rich cultural experiences. • Seaside Charm: Relax on nearby beaches or stroll along the Adriatic promenade. • Authentic Cuisine: Taste fresh seafood, local Marche wines, and traditional dishes like vincisgrassi lasagna and truffles. • Gateway to Croatia: Ancona’s port connects Italy with Split and Dubrovnik, perfect for a multi-country Adriatic adventure. Day Trips from Ancona 1. Loreto (30 km / 40 min by train or car) Loreto is a spiritual and historic treasure, famous for the Basilica della Santa Casa, a major Catholic pilgrimage site. Top things to do in Loreto: • Visit the Basilica della Santa Casa and admire its Renaissance architecture. • Wander the historic streets lined with artisan shops and cafés. • Climb to viewpoints for panoramic views of the surrounding hills and Adriatic coast. 2. Ferry to Croatia Ancona is the ideal gateway to the Dalmatian coast: • Take a ferry to Split or Dubrovnik for a day trip or longer stay. • Enjoy port-side seafood and watch ferries navigate the Adriatic. • Explore the Croatian coast and return to Ancona (or overnight in Croatia for extended exploration). Things to Do in and Around Ancona • Ancona Cathedral (San Ciriaco): Hilltop Romanesque cathedral with sweeping Adriatic views. • Passetto Beach & Lighthouse: Walk cliffside steps to hidden beaches and historic lighthouse. • National Archaeological Museum of the Marche: Explore Etruscan, Roman, and medieval artifacts. • Mount Conero: Hike trails through cliffs, forests, and beaches along the Conero Riviera. • Piazza del Plebiscito: Relax in the main square with cafés and gelaterias, watching daily Italian life. Quick Travel Guide: Train Times and Distances from Ancona Destination Distance from Ancona Approx. Train Time Notes Loreto 30 km 40 min Regional trains; perfect for a half-day or full-day trip Croatia (Split/Dubrovnik ferry) 0 km 3–10 hrs Ferries depart daily; book in advance in summer Mount Conero 20 km 30–40 min by bus/car Ideal for hiking and beach lovers Ancona city centre – – Base for exploring the Adriatic coast Suggested 3-Day Itinerary for Australians in Ancona Day 1: Explore Ancona • Morning: Climb to Ancona Cathedral for panoramic Adriatic views. • Lunch: Try local seafood at a harbour-side trattoria. • Afternoon: Visit the National Archaeological Museum of the Marche. • Evening: Stroll along Piazza del Plebiscito and the promenade; enjoy gelato. Day 2: Day Trip to Loreto • Morning: Take a train or drive (~40 min) to Loreto. • Explore the Basilica della Santa Casa and historic streets. • Lunch: Sample local Marche cuisine in a small café. • Afternoon: Visit nearby viewpoints for sweeping panoramas. • Evening: Return to Ancona for dinner. Day 3: Ferry Adventure to Croatia • Morning: Board a ferry to Split or Dubrovnik (book in advance). • Spend the day exploring Croatian towns, waterfronts, and local markets. • Evening: Return to Ancona (or stay overnight in Croatia to extend your journey). Why Australians Should Explore Ancona • Authentic Italian Experience: Fewer tourists, more local culture. • Rich History: From Roman ports to medieval cathedrals. • Scenic Coastline: Beaches, cliffs, and Adriatic vistas. • Perfect Base for Day Trips: Loreto, Mount Conero, and Croatia are all accessible. • Gastronomy: Seafood, wine, and regional Marche specialties. For Australians seeking an off-the-beaten-path Italian adventure, Ancona offers history, coastal beauty, and access to both Italian and Croatian highlights — a perfect combination of culture, cuisine, and adventure.